commoditization

Russian translation: коммодитизация

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00:55 Apr 14, 2021
English to Russian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general), Economics, Finance (general), Internet, e-Commerce, Marketing / Market Research
English term or phrase: commoditization
Definition from MBA Skool:
a process in which a product or a service becomes so common that the consumers cannot differentiate between the different brands offering the product or the service. This way a product becomes a commodity.

Example sentence(s):
  • One way in which a company can delay commoditization is by bundling its commoditized products or services with related offerings, to create attractive packaging that has a unique combination of offerings—even if the offerings themselves are commonplace Investopedia
  • Staying ahead of the competition is harder than ever before due to commoditization. Thousands of companies sell commoditized products, from smartphones to protein bars to clothing items. Small Business
  • Commoditization is bad because it erodes your ability to charge a healthy, profitable fee for what you make or do. When everything looks the same to your buyers, they’ll generally settle on whichever solution or product is the cheapest. Branding for the People
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


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Russian translation:коммодитизация
Definition:
Действие или процесс обращения с чем-либо как с простым товаром.
Selected response from:

Lesia Kutsenko
Canada
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
3 +2коммодитизация
Lesia Kutsenko
5коммерциализация
Kseniia Miroshnychenko


  

Translations offered


4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
коммодитизация


Definition from own experience or research:
Действие или процесс обращения с чем-либо как с простым товаром.

Example sentence(s):
  • Коммодитизация – это главный вызов. У клиентов все меньше времени разбираться с вашими тонкостями функционала. Формируйте ясные и сильные месседжи... Бренд становится «заслоном» от коммодитизации, если его ценности ясны и они подтверждаются в каждой сделке и на каждом уровне. И, наверное, не может быть сегодня «крутого бренда», который на самом-то деле не может подтвердить ценностей, которые стали обычными (т.е. commodities). - www.b2b-ray.com  
  • превращение продукта в сравнительно дешёвый товар массового потребления. В настоящее время вездесущая имитация и коммодитизация являются основными стратегическими проблемами для каждого руководителя и каждой организации. - kartaslov.ru  
Lesia Kutsenko
Canada
Local time: 09:05
Native speaker of: Native in EnglishEnglish
PRO pts in category: 18

Votes in favor of/against selecting this as the best translation of the term asked
Yes  DTSM
1 day 4 hrs
  -> Thank you so much!

Yes  Olga Zagorodniaia
3 days 24 mins
  -> Ольго, дякую щиро!
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12 hrs   confidence: Answerer confidence 5/5
коммерциализация


Definition from Wikipedia:
Наполнение рынка товаром. Абсолютный синоним - коммодитизация.

Example sentence(s):
  • коммерциализация способствует финансовой самодостаточности и устойчивости учреждений по микрофинансированию - Словарь синонимов Рев  
Kseniia Miroshnychenko
Ukraine
Local time: 15:05
Native speaker of: Native in RussianRussian
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