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German to English: Luxury furniture seller - concept General field: Marketing Detailed field: Retail
Source text - German (Die Firma) setzt mit seinen extravaganten Stücken ein klares Statement gegen klassisches Effizienzdenken und zeitgenössischen Zweckrationalismus. Das Label steht für eine sinnenfreudige Selbstverwirklichung und beantwortet die Sehnsucht nach einem Rückzug vom modernen Alltag. Zugleich zelebrieren die luxuriösen Möbel das gegenwärtige Leben mit all seinen Facetten, Leichtfertigkeiten und Lastern.
Die heutigen Mittel und Ansprüche sind längst nicht mehr die vergangener Zeiten. (Die Firma) macht deutlich, dass Weiterentwicklung und -denken im Bereich Interior unumgänglich sind. Die einzigartigen Stücke des Labels verstoßen lustvoll gegen gängige Normen. Innerhalb ihrer Konzeption werden strenge Raster gesprengt, indem sich ihre Eigentümer die Freiheit nehmen, eben diese zu übertreten. Kunstvoll und aussagekräftig spiegeln sie den modernen Charakter ihrer Besitzer wider, für die althergebrachte Rollenbilder und Positionen keine Bedeutung haben. (Die Firma) produziert für starke Persönlichkeiten, die den Prozess einer qualitativ äußerst hochwertigen Fertigung schätzen und verstehen, was die Herstellung handgefertigter Luxus-Essentials ausmacht.
Translation - English (The firm's) extravagant furniture makes a clear statement against the utilitarian ethos of today’s classic design. The label represents instead a sensuous self-fulfilment, answering the yearning for an escape from modern life. At the same time, the luxurious pieces celebrate contemporary life in all its facets, from the frivolous to the indulgent.
For in today’s interior design world, the materials available and the client’s aspirations are quite different from those of the past. (The firm) exemplifies the imperative of new ways of thinking and doing things. The label’s unique pieces flout current norms with relish, empowering people to defy strict categories. In artistic flair and creative expression they mirror their owners’ modern temperament, for whom traditional role models and perspectives have become meaningless.
(The firm) produces designer furniture for strong personalities, who appreciate superior quality manufacturing, and understand what makes the production of hand-crafted luxury essentials different.
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Experience
Years of experience: 7. Registered at ProZ.com: Aug 2016. Became a member: Mar 2017.
German to English (B.A University of Canterbury New Zealand)
Memberships
N/A
Software
memoQ, Microsoft Excel, Microsoft Word, Powerpoint, Trados Studio
CV/Resume
CV available upon request
Bio
I'm a New Zealand-born former bookseller now domiciled in Leipzig, and working as a freelance German-English translator. I have a strong background in the German language, having been a student & speaker for 30 years now. I have many years of writing experience, writing journalism and book reviews for publications like The Guardian, The Monthly etc.
As a translator, I've been involved in a huge variety of projects both big and small, largely in the commercial field.
Keywords: german, literature, retail, localization, commercial, travel, business
Member since Mar '17
Blue Board entries made by this user 