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German: Use of Sie/du for localizing a learning platform | at your own risk

Zea_Mays — Thu, 17 Sep 2026 15:05:00 +0000

Forum: Localization
Topic: German: Use of Sie/du for localizing a learning platform
Poster: Zea_Mays
Post title: at your own risk

This may sound a bit rude, but if you were a native German speaker, you wouldn't need to ask this question. Cybersecurity is a highly sensitive and technical topic, and "a lot of jokes and metaphors" implies a perfect grasp of the target language.
Edit: Not to mention the aspect of gender neutrality, which is often a key requirement.

[Bearbeitet am 2026-09-17 16:57 GMT]

German: Use of Sie/du for localizing a learning platform | IKEA

CafeTran Trainer — Thu, 17 Sep 2026 14:05:00 +0000

Forum: Localization
Topic: German: Use of Sie/du for localizing a learning platform
Poster: CafeTran Trainer
Post title: IKEA

[quote]Annalisa Magnani wrote:

Dear Community,

I am carrying out my first localization job and I am being asked to post-edit and localize a learning platform on the topic of cybersecurity for the German market.
The original platform is in Italian, the tone is very informal and the scripts include a lot of jokes and metaphors. Still it’s a learning platform meant to be sold to external companies.
Would you use the Sie or the du form in German? The company would like to keep the tone informal and young but is it too impolite in German?

Thank you for your help! [/quote]

Personally, I'd use the Sie-Form, but IKEA style is also possible:

Hej! Du hast die Kontrolle über deine Informationen und Daten
Wenn du uns durch Anklicken von "Alle Cookies akzeptieren" deine Einwilligung erteilst, greifen wir (Ikea Deutschland und unsere Partner) auf Informationen (z.B. Gerätekennung, Browserinformationen, Werbe-ID) und Daten (z.B. IP-Adresse) in deinem Endgerät zu und speichern Informationen (z.B. Cookies) in deinem Endgerät,  um unsere Webseite zu optimieren, um sie für dich zu personalisieren, um Kundensegmente zu bilden und um dir relevante Werbung auf Drittseiten und in sozialen Medien anzeigen zu können.

German: Use of Sie/du for localizing a learning platform

Annalisa Magnani — Thu, 17 Sep 2026 13:26:00 +0000

Forum: Localization
Topic: German: Use of Sie/du for localizing a learning platform
Poster: Annalisa Magnani

Dear Community,

I am carrying out my first localization job and I am being asked to post-edit and localize a learning platform on the topic of cybersecurity for the German market.
The original platform is in Italian, the tone is very informal and the scripts include a lot of jokes and metaphors. Still it’s a learning platform meant to be sold to external companies.
Would you use the Sie or the du form in German? The company would like to keep the tone informal and young but is it too impolite in German?

Thank you for your help!