Social media marketing for translators: Do's and (mostly) Dont's
Social networks are all over the place today and businesses that understood their potential are widely using them as marketing and promotion tools. Translation companies are no expection. A growing number of them are present on social media.
The right question to ask yourself as freelance translators and thus entrepreneurs is not whether you should be onboard the social media train anymore. You should have figured that out for a while now, whether you're in or not, it was a choice. Or maybe you are still wondering whether you should - if that's your case, no worries, you can still catch the train!
No, the real question you should ask yourself if at this point you have decided to join the playground is how you should use these tools and what you expect from them. Or rather how you SHOULD NOT be using them and what you should not expect from them.
We'll cover the basics of the Do's and Dont's when using social networks as a marketing tool in this webinar, focusing on 3 main networks (Twitter, LinkedIn, Facebook). We'll also talk about Google+ .
This course is not aimed at getting you started with these tools. You will not learn there how to set up a profile on LinkedIn or how to create a page on Facebook. We'll talk about the traps and the reality of them.
Still unsure what I'm talking about? Well, here's just an example
- DON'T think you'll get clients through Facebook or Twitter
- DO lower your expectations - BE aware of what these tools can really do for you. And what they can't.
This course is aimed at freelancers, whether new or seasoned, who already have the basic knowledge of LinkedIn and Facebook, and of Twitter to some extent and who:
- are already using social networks as part of their marketing strategy but do not have the results expected, or
- want to make social media part of their marketing strategy, but have not really started yet
- are wondering whether "it" really works
In this webinar you will learn:
- what social networks really can and can't do for you
- about the typical traps and the paradox of social media networking
- what the reality behind a social media strategy is
- what a constructive (and realistic) social media marketing strategy is
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Price: 15.00 USD
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Anne Diamantidis View feedback | View all courses
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