Glossary entry (derived from question below)
Spanish term or phrase:
la oportunidad existente
English translation:
viewing opportunity
Added to glossary by
Eugenio Llorente
Jul 17, 2011 14:29
12 yrs ago
Spanish term
Spain
High quality translations
Native in: Spanish
Works in: English to Spanish, Spanish to English
la oportunidad existente
Spanish to English
Marketing
Advertising / Public Relations
Estudios de mercado.
Se refiere a la "oportunidad de ver" un anuncio televisivo teniendo en cuenta varios parámetros. En este contexto:
"Teniendo en cuenta que los GRPs medios por spot son 0,8, la oportunidad existente equivaldría a 737 GRPs 20” al mes."
De momento interpreto lo siguiente:
"Considering that the average GRPs per ad are 0.8, the existing/perceived opportunity would be equivalent to 737 GRPs 20" per month."
"Teniendo en cuenta que los GRPs medios por spot son 0,8, la oportunidad existente equivaldría a 737 GRPs 20” al mes."
De momento interpreto lo siguiente:
"Considering that the average GRPs per ad are 0.8, the existing/perceived opportunity would be equivalent to 737 GRPs 20" per month."
Proposed translations
(English)
| 4 +1 | viewing opportunities /opportunities to watch |
Jenni Lukac (X)
|
| 5 +1 | Opportunity to See (OTS) |
ormiston
|
| 4 +1 | the actual chance/opportunity |
Michael Powers (PhD)
|
Proposed translations
+1
9 mins
Selected
viewing opportunities /opportunities to watch
I would probably use something like "would total" instead of "equivaldría" Ad Budget | MarketingZone - [ Traducir esta página ]
www.marketingzone.com/how/.../advertising-budget?page... - En cachéUsing the Super Bowl example, if the GRPs were 84 and the reach was 56, ... members of the Super Bowl game had one-and-a-half opportunities to watch the ad. ...; Reach (advertising) - Wikipedia, the free encyclopedia - [ Traducir esta página ]
en.wikipedia.org/wiki/Reach_(advertising) - En cachéIn the application of statistics to advertising and media analysis, ... to the medium and therefore have an opportunity to see or hear the ad or commercial. ... Multiple viewings by a single member of the audience in the cited period do not ... a composite measure called Gross Rating Points (GRPs) is obtained. ...
www.marketingzone.com/how/.../advertising-budget?page... - En cachéUsing the Super Bowl example, if the GRPs were 84 and the reach was 56, ... members of the Super Bowl game had one-and-a-half opportunities to watch the ad. ...; Reach (advertising) - Wikipedia, the free encyclopedia - [ Traducir esta página ]
en.wikipedia.org/wiki/Reach_(advertising) - En cachéIn the application of statistics to advertising and media analysis, ... to the medium and therefore have an opportunity to see or hear the ad or commercial. ... Multiple viewings by a single member of the audience in the cited period do not ... a composite measure called Gross Rating Points (GRPs) is obtained. ...
4 KudoZ points awarded for this answer.
Comment: "From Switzerland many thanks to you and to Lisa!"
+1
9 mins
Michael Powers (PhD)
United States
United States
Native in English
United States
US Court Cert. 1980 Ph.D. 1981
Native in: English
Works in: Spanish to English, Portuguese to English, English to Spanish, and 2 more.
Related KudoZ points
:
68
the actual chance/opportunity
... the actual chance would be equivalent to
Mike
Mike
+1
1 hr
Opportunity to See (OTS)
this is the term most frequently used in media circles,and the OTS abbreviation is often seen too
Peer comment(s):
| agree |
Lanna Rustage
: agreee, see http://www.westburnpublishers.com/marketing-dictionary/o/opp...
1 hr
|
|
thanks Lanna, I'm sure of this too
|
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