Glossary entry

English term or phrase:

guerrilla marketing campaigns

Spanish translation:

(campañas de) márketing/mercadeo de guerrilla

Added to glossary by Antonio Berbel Garcia
May 9, 2019 09:14
5 yrs ago
1 viewer *
English term

guerrilla marketing campaigns

English to Spanish Art/Literary Advertising / Public Relations anuncios
There's also been a move to use more creatively engaging advertising. Some of the guerrilla marketing campaigns, mixing conventional advertising and conceptual art, had had incredible success... mainly as they get posted on social media, or retweeted.
Votes to reclassify question as PRO/non-PRO:

Non-PRO (1): abe(L)solano

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Proposed translations

+6
13 mins
Selected

(campañas de) márketing/mercadeo de guerrilla

Me imagino que los publicistas y la gente que trabaja en márketing están bien familiarizados con el término:

https://en.wikipedia.org/wiki/Guerrilla_marketing
https://es.wikipedia.org/wiki/Mercadotecnia_de_guerrilla

https://www.wordstream.com/blog/ws/2014/09/22/guerrilla-mark...
https://www.marketingdirecto.com/actualidad/checklists/100-c...

Habrá que reformular la frase para que no suene forzado en catellano:
"Algunas de las campañas que usan estrategias/soluciones de márketing/mercadeo de guerrilla, mezclando...."

Salu2.

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Note added at 2 horas (2019-05-09 11:59:30 GMT)
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El término «Guerrilla marketing» ya está en los glosarios de Proz desde 2002:
https://www.proz.com/kudoz/english-to-spanish/marketing/2406...
https://www.proz.com/personal-glossaries/entry/22119775-guer...


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Note added at 2 horas (2019-05-09 12:05:20 GMT)
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https://www.proz.com/kudoz/english-to-spanish/marketing-mark...
Peer comment(s):

agree Chema Nieto Castañón : Campañas de marketing [márketing] de guerrilla
2 hrs
¡Gracias Chema!
agree Juan Gil
3 hrs
¡Gracias Juan! un fuerte abrazo, pensando en Venezuela...
agree Víctor Zamorano : Sí, se usa a menudo
6 hrs
Muchas gracias Víctor.
agree Yaotl Altan
9 hrs
Grazie, Yaotl !!
agree Elisa Fernández Vic : De acuerdo, pero mejor sin tilde: https://www.fundeu.es/recomendacion/ranking-casting/
1 day 2 hrs
¡Gracias Elisa! mira, no conocía esa entrada en Fundeu.
agree Victoria Frazier
4 days
Gracias Victoria, que tengas una linda semana
Something went wrong...
4 KudoZ points awarded for this answer.
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