English to German Marketing Journalism Wirtschaftsjournalismus

Artikel über die Zukunft des Time-Warner-Konzerns und über die Rolle seines neuen CEO, Jeff Bewkes:

AOL is still a problem. Most of its revenues come from its internet-access business, which is in decline. In 2006 Mr Bewkes changed AOL's strategy to concentrate on increasing its online-advertising revenue, which is now growing quickly. Many shareholders would nevertheless like him to get rid of AOL entirely, but insiders say he is more likely to sell just the access business. A tougher decision will be whether to sell Time Inc. Unlike AOL's access side, or the cable division, Time Inc is a content business, and it sits at the heart of Time Warner's culture. But although there are synergies between print and other media, there are perhaps not enough to compensate for slowing growth as advertisers switch from print to the internet. Journalists at Time Inc take comfort in the fact that Mr Bewkes is ***“a content guy”***, but others think he may be more attached to television than print.