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In your experience, where do client brands make the biggest cultural localization mistakes?
By Ana Moirano - featured on Oct 18
Humor, idioms, and pop culture references 41.4%
Other (please comment) 25.7%
Local user experience (payment habits, address formats, etc) 17.1%
Tone, social hierarchy, and degree of formality 14.3%
Visuals, colors, and imagery (unintended connotations) 1.4%
70 vote(s). You have voted on this poll.
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