SEO and PPC for translators: making yourself visible on the web with search engine marketing - First part (SEO)

Format: Videos
Topic: Personal branding

Course summary
Availability:This training is available on-demand

The seminars are aimed at translators who have their own professional website (or to those who intend to build one in the near future) and are willing to acquire techniques and tools to improve their visibility on the web, by obtaining better natural rankings on search engines or by promoting their services by means of paid advertisements, with targeted low-investment advertising campaigns. The seminar can also offer useful notions to those translators who intend to develop web translation skills and offer multilingual SEO and PPC services to their clients.

Further development:

SEO and PPC for translators: making yourself visible on the web with search engine marketing - Second part (PPC)


Language:англиски
Summary:Duration: minutes. After you purchase access click here to watch the video. Links to handouts and video recording will be emailed to all registered and paid users within 5 working days after the training.

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Description
* Introduction to Search Engine Optimisation: on page and off page SEO
* Keyword research and choice
* Online free tools and resources
* On page SEO: writing optimized copy
* Off page SEO: writing pages for link building
* Workshop: analysis and optimization of attendees’ web pages
Target audience
Translators and editors with an interest in web translation and web writing.
System requirements
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Payment information
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Price: 15.00 USD

Click on the buy button on the right to purchase your seat Participation fee includes unlimited access to the recording. How do I purchase the video? To purchase your seat at this session please click on the "buy" button. After your payment is received, your status will be changed to “registered and paid” and an invoice and receipt of payment will be sent to you for your records. How do I access the video? Once the payment is processed you will be able to watch the video here
Trainer
Andrea Spila    View feedback | View all courses
Bio: Andrea Spila è traduttore bilingue, web writer e formatore. Dopo essersi laureato in Filosofia alla Sapienza di Roma, ha ottenuto il suo dottorato di ricerca in Pedagogia nella stessa università. Nel 1989 ha fondato AlfaBeta, società di consulenza specializzata in servizi di traduzione e comunicazione multilingue con sede a Roma, dove attualmente ricopre l'incarico di Responsabile della produzione, occupandosi anche delle strategie di marketing e business development dell'azienda. Per AlfaBeta lavora inoltre come web content manager di numerosi siti e portali multilingue, dove si occupa di problematiche di SEO e web marketing.



Andrea lavora da molti anni come formatore e insegnante per traduttori e studenti universitari. Dopo aver iniziato la sua attività di formatore dieci anni fa con seminari interni all'azienda, si è dedicato all'insegnamento della traduzione tecnica e delle nuove tecnologie per i soci di AITI in tutta Italia. Da alcuni anni insegna web writing e traduzione tecnica nei corsi di master dell'università di Roma e L'Aquila dove gestisce la piattaforma di e-learning del Master in traduzione e redazione tecnica.


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