LinkedIn: transparency and creativity to win more clients

Format: Videos
Topic: Marketing tools for translators

Course summary
Availability:This training is available on-demand

Duration: 70 minutes

After you purchase access click here to watch the video.

Summary:LinkedIn to market your services and find more clients. Simple ideas and tips on how to improve your LinkedIn profile, showcase your skills and connect with the right people.
LinkedIn, once considered only a professional network, has now become a social platform where professionals look for clients and collaborations, but are also willing to share ideas, personal opinions and engage people in a more personal way.
This is why it can be said that LinkedIn has contributed to blur the lines between private and public and has redefined the concept of career: we are what we do.
There is not separation between your business CV and what you say or the groups you join. This is why transparency is so important when you create your LinkedIn profile.
However, and as we know, the language industry is also very competitive and we need to be visible and unique in order to be seen by the right people, or attract the right client.
Don't panic. Because LinkedIn has many options and offers us the chance to be creative and build rich and dynamic profiles. Today we will take a look at some of these important features and learn how to set up transparent, creative and effective LinkedIn profiles.

This is what we will see in one hour:
1) LinkedIn main features: profile and the social activities
2) Your profile:
- What do people look first when they look at your profile
- How to create an effective profile
- How to use it (effectively)
3) Social life on LinkedIn:
- Have a business? You can create a business page
- The new timeline
- Groups and networking activities
4) Tips, ideas, examples from other professionals (interpreters and translators)
Target audience
Freelance translators/interpreters, linguists or anyone interested in marketing their skills and get a new client/job.
Learning objectives
At the end of this course you will:
- Understand how LinkedIn works
- Be able to analyze your LinkedIn profile and evaluate its effectiveness
- Use your creativity to improve the content of your LinkedIn page

Virtual platform system requirements
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Registration and payment information
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Price: 15.00 USD
Click on the buy button on the right to purchase your seat Participation fee includes unlimited access to the recording. How do I purchase the video? To purchase your seat at this session please click on the "buy" button. After your payment is received, your status will be changed to “registered and paid” and an invoice and receipt of payment will be sent to you for your records. How do I access the video? Once the payment is processed you will be able to watch the video here
Sara Colombo    View feedback | View all courses
Bio: Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry.

She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at
A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!

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