07:04 Apr 20, 2024 |
French to English translations [PRO] Bus/Financial - Business/Commerce (general) | |||||||
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| Selected response from: AllegroTrans United Kingdom Local time: 01:27 | ||||||
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Summary of answers provided | ||||
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3 +2 | tied agreement/tie-in arrangement |
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4 | Product range/mix promotion agreement |
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Summary of reference entries provided | |||
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a straightforward defintion in French |
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voir |
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Lexique >> Commerce >> Accord de gamme |
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Discussion entries: 2 | |
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tied agreement/tie-in arrangement Explanation: This is another question we get asked a lot! We see comments on our social posts from people who don’t seem to understand what it means to be ‘tied’ and also don't understand that this is not a negative thing - it actually has many positive attributes for the business owner. So, as an outline, many pub tenancy agreements are a ‘full tie’ which means that the pub company will ask you to purchase all products including beers, cider, wines, spirits and all other drinks from them. The purpose of a tied agreement is normally so that the pub company can offer competitive rent and other support services, which they can then recoup part of the cost through the sale of beers and other drinks. Some pub companies do offer a ‘partial tie’ agreement which gives you more freedom to purchase products from other breweries and suppliers too. https://www.everards.co.uk/run-a-pub-with-us/blog/whats-tied... Tie-In Arrangements Marketing dictionary Tie-In Arrangements an arrangement in which a manufacturer sells a product to a reseller only on condition that the reseller also buys another less popular product; also called a Tying Contract. Tie-In Arrangements are usually illegal under the Trade Practices Act. https://www.monash.edu/business/marketing/marketing-dictiona... |
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