Apr 8, 2020 20:03
4 yrs ago
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English term

brand essence

English to Greek Social Sciences Economics
City branding is a complementary tool to strategic urban planning. It defines what the place is (brand essence), what the place would like to become (brand vision), what differentiates the place (positioning), the voice of the place (personality) and key messages and experiences (emotional benefits). A strong integrated city brand provides strategic guidelines for city growth, sets priorities for capital investment and services, and is a vehicle for long-term sustainable urban development.

Proposed translations

7 hrs
Selected

τωρινή κατάσταση

... για να το διαχωρίσεις από το brand vision - όραμα
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4 KudoZ points awarded for this answer.
+1
9 hrs

η ουσία της εικόνας

Το πραγματικό νόημα της (προβαλλόμενης) εικόνας — αν για το brand χρησιμοποιήσεις εδώ την απόδοση «εικόνα» (αντί για τις εναλλακτικές, που εγώ νομίζω ότι ταιριάζουν λιγότερο: μπράντα, επωνυμία, φίρμα, ονοματόσημο, μάρκα).

Peer comment(s):

agree Savvas SEIMANIDIS
4 hrs
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