4 KudoZ points awarded for this answer. Comment: "Since the term is in a back translation of a marketing study conducted by a food and beverages company, I think the "white drinks" referred to in an article about Pepsi Co in India is the English term we're looking for. "Taking forward its increased thrust on the health platform, food and beverages major PepsiCo is toying with the idea of entering the milk and/or soya-based beverage category. "We are investigating entering the white drinks category which could be milk or even soya based. It would definitely be a value-added product where we could create a niche for ourselves," Mr Rajeev Bakshi, Chairman, PepsiCo India, said." from: http://news.moneycontrol.com/india/newsarticle/stocksnews.php?autono=196098"