Amir Akbarpour Reihani (asker) Oct 26, 2021:

You're right. Also, I don't think the texts before and after can help. Thank you anyway!

philgoddard Oct 26, 2021:

We can't be sure that it means point of purchase, unless it says elsewhere that you can buy it from the factory.

Amir Akbarpour Reihani (asker) Oct 26, 2021:

But I think "Point of Purchase" has a good match with "USP Head Line" in meaning.

philgoddard Oct 26, 2021:

You initially said there was no text with it, and now you've given us some. It looks like a layout instruction rather than something to be seen by the customer. I don't think there's any way of knowing what it means, unless there are clues elsewhere in the document.

Amir Akbarpour Reihani (asker) Oct 26, 2021:

I don't think this is a brand name. Below is all of its text.
Factory POP (USP Head Line)
Factory POP (Pictogram 1)
Factory POP (Pictogram 2)
Factory POP(Language)

Yvonne Gallagher Oct 26, 2021:

@ Asker is it a (brand) name perhaps so a proper noun and not to be translated?