Poll: Which marketing method is most effective for you? Лице кое објавува дискусија: ProZ.com Staff
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This forum topic is for the discussion of the poll question "Which marketing method is most effective for you?".
This poll was originally submitted by Angus Stewart. View the poll results »
| | | | | Word of mouth | Jun 23, 2016 |
Word of mouth isn't exactly a marketing method but is how I've acquired every single one of my customers.
The problem with actively marketing your services as a translator is that you're not offering anything that everyone else isn't also claiming to offer.
So I don't bother.
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I haven’t marketed actively my services for a long time; most of my clients have contacted me via word-of-mouth, others through online directories or my website. Social networks are not my cup of tea and I’ve never attended industry events…
| | | | neilmac
Шпанија
Local time: 00:09
шпански на англиски
+ ...
Chris S wrote:
Word of mouth isn't exactly a marketing method but is how I've acquired every single one of my customers.
The problem with actively marketing your services as a translator is that you're not offering anything that everyone else isn't also claiming to offer.
So I don't bother.
Ditto. Never seen the need to advertise. Hence my rather surly proz profile.
As for LinkedIn, I thought I left it years ago but it keeps sending me emails asking if I know so-and-so... Apparently B. Gates has just bought it, goodness knows why.
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CasaPhil
Local time: 00:09
Член
англиски на француски
+ ...
| Online directories | Jun 23, 2016 |
ie proz.com.
Although passive marketing, it's effective for me.
Philippe
| | | | Rita Utt 
Франција
Local time: 00:09
англиски на германски
+ ...
| Word of mouth and online directories | Jun 23, 2016 |
I think LinkedIn could be very useful too ... even if it hasn't brought any new clients to me so far.
| | | | Sebastian Witte
Германија
Local time: 00:09
Член (2004)
англиски на германски
+ ...
Online directories (Yellow Pages and such, ProZ, BDÜ, theoretically also CIoL site, but hardly any impact in practice)
Our own website, i.e. prospects that came via Google (even if that website has not been enhanced by means of SEO).
Word of mouth (recommendation business)
LinkedIn (not actively used by us, but with two rather polished profiles - contributing to our order book as a supplementary factor in the decision-making process of businesses, not as a standalone mar... See more Online directories (Yellow Pages and such, ProZ, BDÜ, theoretically also CIoL site, but hardly any impact in practice)
Our own website, i.e. prospects that came via Google (even if that website has not been enhanced by means of SEO).
Word of mouth (recommendation business)
LinkedIn (not actively used by us, but with two rather polished profiles - contributing to our order book as a supplementary factor in the decision-making process of businesses, not as a standalone marketing channel)
We do not get any work through our two Translators Café profiles anymore, although I used to get some there.
[Edited at 2016-06-23 12:40 GMT] ▲ Collapse
| | | | DZiW (X)
Украина
англиски на руски
+ ...
| Real opportunities don't chase everyone, but ambush sometimes | Jun 23, 2016 |
I'm rather domestic, so once I sent a couple of CV's/cover letters to local offices of foreign companies in related fields, when a few month later they invited me for an interview I thought it was very CV's/cover letters, yet it still appeared they just had heard from my colleagues and clients...
Indeed, if I were to accept international projects, I would use some on-line publicity, but not now.
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| Online directories | Jun 23, 2016 |
If that's what you call Proz.com.
Plus my own website.
And that's all I have needed to have plenty of work for years.
I don't think LinkedIn has rendered one single job, I am not on Twitter and Facebook is only for friends and private matters.
[Edited at 2016-06-23 13:34 GMT]
| | | | Mario Chavez (X)
Local time: 18:09
англиски на шпански
+ ...
| Word of mouth mostly | Jun 23, 2016 |
Twenty some years ago, word of mouth brought me many of my clients as I was building my practice in New York City.
Oh, yeah, if I could make it there I could make it anywhere ♫
But let's be clear: word of mouth is not marketing. Sometimes we confuse marketing with advertising. Telling others about a product or service or about how well someone does a job is advertising. Now, telling a story (or a tall tale) or exaggerating the benefits or a product, service or ... See more Twenty some years ago, word of mouth brought me many of my clients as I was building my practice in New York City.
Oh, yeah, if I could make it there I could make it anywhere ♫
But let's be clear: word of mouth is not marketing. Sometimes we confuse marketing with advertising. Telling others about a product or service or about how well someone does a job is advertising. Now, telling a story (or a tall tale) or exaggerating the benefits or a product, service or work done by someone (even by yourself), well, that's marketing.
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| | | | Mario Freitas
Бразил
Local time: 19:09
англиски на португалски
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| Online Directory (singular) = ProZ | Jun 23, 2016 |
ProZ = 90%, other means = 10%
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The only marketing I have ever done is put up a profile in proz.com.
I have also carried along the clients I knew while I was in a full time job, which includes my former employer. But the overwhelming bulk of my clients have found me through proz.com.
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